In 1996, New Zealand retail industry veteran Eugene de Villiers and a previous supplier, Russell White, decided to leverage their combined experience into a next generation incentive marketing company. Motivated by previous experience with poorly designed incentive programs, the Extra Mile Company was formed in New Zealand in 1996.

With strong leadership and a clear vision to go the ‘Extra Mile’ for clients, EMC quickly reached success and received a number of international awards for its ground breaking and innovative programs, making them the first ever company to win both the AIA and SITE Crystal Awards in the same year in Australasia.

The company became known for bringing a team of experts with the ability to create innovative and completely tailored programs that meet and exceed clients’ requirements.

In 2001 EMC began trading in Melbourne, Australia. Today 212F (our Australian brand) operates from its Melbourne and Sydney offices and remains wholly owned by the Extra Mile Group. 212F operates in the Australian market and was the pioneer for our iChoose prepaid corporate cards.

2002 saw the opening of Extra Mile Company – Singapore. This office is responsible for developing and leveraging the lucrative market throughout the Asia Pacific region. It also acts as the hub for many of our regional programs spanning across several countries and multiple languages.

Extra Mile Company opened in New Delhi, India in August 2009 and is an important addition to the Extra Mile Group consolidating and supporting our position as a key player in the Asia and Pacific regions.

In 2005, 212F Australia launched the iChoose^® brand of prepaid single use and reloadable cards for AUD (Australian Dollar) cards issued in Australia. It is recognised that 212F holds the largest market share for scheme prepaid corporate loaded cards. 212F is experiencing rapid growth in this category annually.

The Auckland branch of the Extra Mile Company launched its prepaid product in 2009. This is a NZD (New Zealand Dollar) product supported by the Bank of New Zealand and has been successfully implemented for many New Zealand companies.

The Extra Mile Group plans to roll iChoose^® into the Singapore and India market in the very near future! In 2010, Extra Mile Group launched iKnow^™, a SMS based customer feedback collection and reporting system in Australia, New Zealand and Singapore with plans to roll out in India very soon. iKnow^™ is the perfect addition to our existing product suite allowing clients the ability to get real customer insight in real time.

Board Members:

Managing Director - Robert Morrow

Executive Chairman - Eugene de Villiers

Director - Simon Hilton

Director - Russell White

Each of our board members brings an area of expertise and experience. Collectively they are associated with the following conglomerates at individual levels:

Australian Marketing Institute (AMI)

CINZ (Conferences & Incentives New Zealand)

Incentive Research Foundation (IRF)

ROI Institute

SITE International (Society of Incentive and Travel Executives)

Starwood International Advisory Board

Rob Morrow – Managing Director

Robs mantra is: "deliver extraordinary and undisputable value to your customers and they will grow your business for you". Rob sets a course for the organisation that continuality evolves and breeds a team of innovators and exceptional executors. The benchmark for success is “how likely is it you would recommend us?”

Aligned Vision

The Board and Management not only share the company vision to go the ‘Extra Mile’, they also have a vision for the future of the company. All decisions are made within the framework of our business philosophy to ensure clear future sustainability and direction.